50 Shades of anarchy

Sep 06, 2013 | Dian Chaaban


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While I aim to be a ‘stylish’ individual, I am not one to jump on the bandwagon of the latest fad, trend or gadget. I still think UGGs are ugly. It took me about 3 years to cave into Facebook. I am still maintaining a love-hate relationship with my blackberry and believe it or not, I am within the 1% of women who have NOT read Fifty Shades of Grey.

Then, on Monday morning, as I was getting ready with the news on in the background, I heard them say something that is going to break my non-fad complying streak … the role of Christian Grey went to 33 year old Charlie Hunnam. Not only is Charlie one of my favourite actors (due to many reasons beyond his dashing good looks), but he is the star of one of my favourite shows, Sons of Anarchy, where I have learned to like him even more.

Perplexed with the idea that I was definitely going to see this movie, despite my stand against reading the book, I came to terms with this decision based on the power of likability. Simply put, I like Charlie, so I am willing to go out of my comfort zone and trust that he will make this movie worth seeing.

On Wednesday, I met with a woman who was trying to decide between working with me and another advisor for the professional management of her wealth. After discussing our expectations and determining that there was a good fit for us to proceed, she sat back and said,

“One more question – if you had to boil it down to one thing, what makes you different from the hundreds of advisors out there?”

It was as if time stopped and a million thoughts went through my head. I had provided her with a list of 7 questions to help with her research, so I didn’t want to be redundant.

I could have said it was the experience and expertise of me & my team. The resources of Canada’s largest firm. The full suite of products and services. My one-stop-shop approach. My investment philosophy. My personalized approach. The success of those who work with me … and then I thought of Charlie. I looked at her and said,

“You can trust me.I’m not interested in getting your business - I am interested in keeping it. So, liking and trusting one another is vital to our long term relationship – and as long we maintain this relationship, you can trust that I will take care of you and your family”

She smiled and lived happily ever after. Thanks Charlie.

Enjoy the weekend.

D.

Dian Chaaban

Investment & Wealth Advisor

Chaaban Wealth Management Group

416.842.4234