Building to Sell? Then Invest in Double to Sell!

October 28, 2020 | Colleen O’ Connell-Campbell


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Money isn’t everything. Granted. But if you’re selling eventually, you really should set your mind to doubling your revenue and profits.

Now, I'm going to get straight to the point. Short and sweet. I've been talking and talking and talking and TALKING SOME MORE about Double to Sell, my workshop for entrepreneurs and business owners who want to get all their business “puzzle pieces” in place AND craft a vivid vision for an eventual cash rich exit.

The big news? After all the months spent planning and waiting, then planning and waiting some more (thanks, Covid-19!), it’s finally here! November 4th and 5th.

Back when Double to Sell was originally conceived, pre-Covid-19, we were naturally all going to hang out in person. But it’s safe to say that nearly ALL businesses have pivoted to digital this year, and so has Double to Sell. The silver lining to these virtual events? You can join in from the comfort of your own home, heck, you can even go pants’less, if that’s your preference! And have your own favourite snacks and drinks on hand.

You’ll need that sustenance, because I’ve partnered with the great Cameron Herold, a literal business guru and author of Double Double: How to Double Your Revenue and Profits in Three Years. Be prepared to roll up your sleeves and do the hard work! During this event, you will workshop with Cameron, dig into his unique business brain a bit, and learn from his really practical and pragmatic ways. You’ll also have a chance to talk and network with a panel of business owners who have successfully exited.

Building to Sell? Invest in Double to Sell!

PLUS, and I can’t emphasize this enough - this event isn’t ONLY for people ready to pull the trigger on their cash-rich exit.

In fact, I created this program for growth-oriented business owners as well as business owners who are ready to sell. To create a cash-rich exit you deserve. So, if you're thinking “Okay, I'm right in the midst of just growing my business, scaling and leveling up, I'm not really thinking about my exit yet.” Well, let me share with you a quick testimonial from one of the upcoming attendees, “I'm in Build Mode, nowhere close to selling. But I'm building to sell. And this [event] offers more value than most generic coaching packages. I need inspiration as I structure this! I look forward to the event. And PS, I'm a fan of Cameron Harold, your podcast and general-purpose pop culture references that help me simplify the understanding of large concepts. So, this is right up my street!”

If that resonates with you, if you're a business owner, who is in growth mode, if you are ready to say, “I have put in the time. I've been working endlessly to provide for my family, build a business.” Then NOW is your time. It's your time to get organized for your eventual cash rich exit. You've earned it after giving up late nights, early mornings and most weekends. So here it is. This is your last chance to get in. There are a few spots left.

The Good Stuff

As mentioned above, on November 4th, you're going to meet Cameron Harold, and workshop your buns off. You’ll learn how to craft your cash rich exit strategy like you’re doing a jigsaw puzzle:

  • Get the pieces organized.
  • Start with the four corners.
  • Use your Vivid Vision for the future to map out the framework.
  • Build out the sides.
  • Fill in the centre.

Then, later that day, we're going to have some elbow room speed dating! Okay, not dating…networking. November 5th, we're going to sit down with several entrepreneurs, people just like yourself, who have successfully exited their own companies. You might be surprised at some of the stories they have to tell about the process! It’s a good old fashioned “lessons from the trenches” roundtable event. And yes, you’ll hear the good, the bad, AND the ugly. Forewarned is forearmed, and all that jazz!

Show me a business owner who wants to sell their company and I'll show you a millionaire in the making who could get multiple times that if they set themselves up properly. That’s what Double to Sell will help you achieve. Hard core strategic planning. An implementation plan. Follow up debrief. And much more.

I hope you can make it. Click the link here to learn more, and register!

If you’re an entrepreneur looking to exit, or you’re at the helm of a thriving business or startup, I would love to talk with you about your stories! You can drop me a line here.

Plus, if you are craving like-minded conversation with growth-oriented business owners, consider joining me and eight other business owners, investors and entrepreneurs for our next two editions of Elevated Conversations - watch this space for more details!