The DOUBLE TO SELL implementation cheat sheet

When Covid-19 hit, I had to put the brakes on planned get-togethers and business events.

So, I’m excited to announce….

Double to Sell  - Canada's premier, invitation-only workshop for business owners - is BACK!

Happening VIRTUALLY, on Nov 4 & 5, early bird tickets are available August 10. But don’t delay. Attendance is limited, and regular pricing begins October 12.

Craft your cash-rich exit strategy with Cameron Herold, one of the most successful entrepreneurs out there, and a roundtable of your peers.

Over two days, this time from the comfort of your home or office, we'll walk you through a succession planning process designed to help you unlock your multi-million-dollar exit strategy.

Whether you’re the COO or CEO (or BOTH, as co-founders) we’re going to help you figure out what you need to do to get that vivid vision in place, to get all those pieces lined up to reverse engineer to your goals.

Whether it is to have a spectacular way to exit, or have the business roll over to the next generation or management team or wherever you fall on that spectrum!

This isn’t a motivational talk “self-help day” kind of day, either. Be prepared to roll up those sleeves and do some REALLY hard work.

We’re keeping this small and focused, and we want to know that all 50 people who are going to be in the room are going to be able to share, come prepared to do some really strong thinking, and walk away with some practical next steps.

Here’s a breakdown of the two days… just a sampling of the overall value you’ll gain from this exclusive event:

November 4th - Workshop - 9 am to 12 pm ET

Craft Your Cash-Rich Exit With Cameron Herold - Three Blocks of 30-45 minutes, plus three breakout sessions of 15 to 30 minutes

• Drawing from Double Double: How to Double your Revenue & Profit in Three Years
• Plus, Cameron’s program: Zero to Good

November 5th - Three Blocks - 8:30 am to 12 pm

Block One - Interactive

• Key Takeaways and Actions from Previous Day - 30 mins, including breakout

Block Two - Colleen O’Connell Campbell - 30 minutes

• Keep Your Money: 5 Strategies to Double What you Take Home from Your Cash Rich Exit

Break 10-15 min

Block Three - Roundtable Panel with Q&A - 105 minutes

• Lessons From the Trenches: 5 Founders Dish on Selling Their Business: The Good, The Bad, The Ugly

Implementing Your Strategy

Follow Up - Personalized Accountability Sessions with Colleen O’Connell Campbell

• 30 days
• 60 days
• 90 days

Cameron's built a dynamic consultancy – but what his clients like most about him is that he isn’t a theory guy - he speaks only from his direct, personal experience. He’s both built and coached extraordinarily successful companies.

“When you’ve created such a strong culture that is not about the leader but is about vision and people and systems and strategies and the pulse and meeting rhythms and physical space, you have a very sellable package. So that’s I think what people are going to really get out of this is time with someone who has really done it. I’ve worked with the CEO of Sprint. I coached a monarchy in the Middle East! I’ve worked with real companies, real businesses, and we’re going to really dig in and spend that time together so they can really be prepared to go back into their businesses and grow something. I’ve been there. I’ve been in the dirt actually hiring and interviewing. I was talking to someone the other day, and he said, ‘What do you know about interviewing?’ I said I hired 120 people by the time I was 24, and then those people hired another 1200, so I know something. And he’s like holy sh**! I’m like, yes, dude. I’ve been there. In four months, I hired 220 people. I got this.” Cameron Herold

Be prepared to have a lot of fun. Leave behind any stuffy boardroom style thinking (and acting!). And shake off any hubris or ego.

Real talk. Honest thinking. Hard truths.

You’re going to get all of that and more come November.

I hope to see you there!

Colleen

PS: If you’d like to chat through whether the ‘Double to Sell’ workshop with Cameron and myself is truly a fit for you as someone considering a cash rich exit, book a call here.