What is responsible investing?

Responsible investing is an umbrella term encompassing the approaches used to deliberately incorporate environmental, social, and governance (ESG) considerations into an investment portfolio.

  • Socially responsible investing (SRI) typically involves excluding investments in a portfolio based on an investor’s beliefs or values. A negative screen usually excludes specific industries or companies from a portfolio according to a pre-defined ethical standard. SRI mandates, for example, will remove from consideration investments in companies related to tobacco, alcohol, gambling, weapons manufacturing, or the extraction of fossil fuels. Mandates implementing screens based on religious norms or workplace diversity could also be included in this category.
  • ESG Integration within an investment process includes the inclusion of environmental, social, and governance factors (i.e. climate change, employee health and safety, executive compensation) as a component of fundamental analysis within a portfolio to identify possible sources of excess returns or to reduce risk. The goal is to improve performance while limiting exposure to companies that don’t meet ESG standards. ESG approaches do not employ negative screens as SRI approaches do; managers will often engage portfolio holdings to elicit a change in the company’s behavior on ESG issues.
  • Impact investing specifically seeks to achieve a measurable social or environmental benefit, with the potential for a financial return. Impact investing goes beyond SRI or ESG factors as investors who have an interest in this area are looking to make a specific philanthropic impact with their investments. Examples of impact investments are green and social impact bonds.

ESG and responsible investing


Our values are at the core of every choice we make. Making decisions with greater purpose helps the world become a better place.

More and more people are turning to responsible investing— an umbrella term encompassing the approaches used to deliberately incorporate environmental, social and governance (ESG) considerations into your investment portfolio.

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Insights into responsible investing

A growing trend

As companies continue to innovate and strive for positive impacts, responsible investing opportunities continue to increase.

Like many of our clients, RBC Wealth Management focuses on community involvement, diversity and inclusion and environmental responsibility to support both current and future generations. To help you create a positive social and environmental impact, we offer a broad range of solutions designed to align with your values and financial goals.

Responsible investing

We can help you invest with purpose and apply responsible investing approaches to your wealth plan, including ESG integration, ESG screening & exclusion, Thematic ESG investing, and Impact investing.

These approaches are not mutually exclusive; multiple approaches can be applied simultaneously within the investment process. We believe there are four main applications of this data:

ESG integration

  • Materiality
  • No Constraints

ESG Screening & Exclusions

  • Personal Values
  • Positive/Negative Screens

Thematic ESG investing

  • A particular Environmental/ Social Theme or Issue

Impact Investing

  • Generate a Measurable Positive Impact

ESG integration

Systematically incorporating material ESG factors into investment decision making to identify potential risks and opportunities and help improve long-term, risk-adjusted returns.

ESG integration happens at the same time as traditional financial analysis. ESG integration is about understanding the material factors that are important to a company as it helps create a clearer picture in order to better understand the potential impacts to long term value. A few examples of ESG factors include:

hand holding leaf in page

Environmental concerns — Climate change, natural resources conservation, pollution and waste management, and water scarcity

Social issues — Data privacy and security, community and government relations, workplace health and safety, human rights and diversity

Governance topics — Accounting practices, board accountability and structure, disclosure practices, executive compensation, corporate ethics, regulatory compliance and transparency

ESG screening & exclusion

Applying positive or negative screens to include or exclude assets from the investment universe.

This is often referred to as investing in line with values or values alignment. ESG exclusions and screening can include positive/negative screening, socially responsible investing (SRI), inclusions/exclusions, ethical, faith, and norms-based investing, best-in-class, and seeking leaders’ strategies.

Negative screening

Positive screening

Thematic ESG investing

Investing in assets involved in a particular ESG-related theme or seeking to address a specific social or environmental issue. With thematic investing, there is an intentional allocation of capital to a specific investment theme (e.g. climate change, gender equity, sustainability-related categories).

There is significant investment into technologies that alleviate the threats to sustainability. At RBC Wealth Management, we call the technologies that help tackle the threats to sustainability “SusTech”—Sustainability through Technology. These include:

Impact investing

Investing in assets that intend to generate a measurable positive social or environmental impact. Impact is the third dimension of performance, alongside traditional financial risk and return. Impact investors want a return on their investment, but may also be willing to take a capital loss as long as there are tangible results for the investment. In that way, it is essential to measure the impact of this investment.

A third dimension of performance

Invest with a greater purpose

RBC Wealth Management can help you integrate responsible investing into your portfolio. Contact us today to learn more. 


Required disclosures

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The strategies, advice and technical content in this publication are provided for the general information only and benefit of our clients. This publication is not intended to provide specific financial, investment, tax, legal, accounting or other advice for you, and should not be relied upon in that regard. Readers should consult their own professional advisor when planning to implement a strategy to ensure that individual circumstances have been considered properly and it is based on the latest available information.

Like any type of investing, ESG and responsible investing involves risks, including possible loss of principal. Past performance is no guarantee of future results. This material has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. All opinions and estimates constitute the author’s judgment as of the date of this publication, are subject to change without notice and are provided in good faith but without legal responsibility. It is not possible to invest directly in an index. Nothing in this communication constitutes legal, accounting or tax advice or individually tailored investment advice. RBC Wealth Management does not provide tax or legal advice. All decisions regarding the tax or legal implications of your investments should be made in connection with your independent tax or legal advisor. The information contained herein has been derived from sources believed to be reliable, but no representation or warranty, express or implied, is made by RBC Wealth Management, its affiliates or any other person as to its accuracy, completeness or correctness. 

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