Here are a few things you need to know about our core values and beliefs when it comes to managing money.

  • Asset Allocation is very important to us as it will account for over 90% of your returns.

  • Diversify, but don't over diversify. We'd rather buy more of company #1 than add another company to the list.

  • We believe it's okay to sell and take your profits on a stock or bond.

  • Sometimes "cash is king". We don't mind holding a smaller portion of the portfolio in cash so that we can take advantage of opportunities as they present themselves.

  • We believe in the long-term value of owning stocks and bonds of well run companies.

  • We will not take risks with the fixed income portion of your holdings.

  • Owning the right investments in the right accounts is an essential component to maximizing your after-tax returns. Reducing your taxability means more money in your pocket.

  • We like "getting paid to wait" and are biased toward dividend-paying and dividend-growing stocks.

  • We have a predetermined buy and sell discipline and stick to it.

  • Trying to "time the market" is very difficult and will not be successful over time. However, "adjusting the dial" on the assets you own as your personal situation and the economic outlook dictates is prudent.

  • For new clients, we adopt a dollar-cost averaging approach to buying stocks and bonds and add dollars to the market over a period of time.

  • Minimizing investment management costs are important. We use them as a tax deduction wherever possible.

Take the next step

If you share some of the same core values and feel that we may be a good fit, we invite you to contact us for a complimentary consultation.