World Mental Health Day is celebrated globally on October 10 each year and this year the focus is on suicide prevention. In Canada, suicide is the second leading cause of death among youth ages 10 – 29, yet it can be highly preventable. Robb Nash and his band don’t shy away from this topic when they perform to students across the country. They know it’s a tough conversation, but it’s real and authentic. Through music and story-telling, they are able to inspire youth to find strength and hope. Since 2017, RBC Dominion Securities has donated over $1MM to The Robb Nash Project and have connected him to our national partners to tell a larger story about our support of youth well-being including Kids Help Phone, Jack.org and the Canadian Mental Health Association. Have a look at this article to find out more.