Guided Portfolios operate within rules and guidelines that bring discipline to the management of equity portfolios.

Our guiding principles are to:

  • Diversify the portfolio across industry sectors in a way that fits the global economic outlook

  • Choose high quality companies in each sector according to objective guidelines

  • Adhere to pre-established rules for making changes to the portfolio

Our Portfolio Process

Strategy Committee comprised of our leading economists, research analysts and portfolio strategists meets quarterly to provide recommendations regarding:
  • Economic outlook, interest rates, corporate earnings and equity valuations

  • Asset allocation between equities, fixed-income and cash

  • Sector allocation between four major economic sectors Industrial, Interest Sensitive, Consumer and Resource

  • Individual companies assigned a score based on three research disciplines: fundamental, technical and quantitative.

  • Bottom-scoring companies eliminated from universe of stocks.

  • Independent selection committee applies qualitative screen.

  • End result is a list of quality companies suited to the forecast environment.

A plan for your priorities

Getting the right investment advice is a key part of managing wealth. But it's just one part of a bigger picture.

That's why you deserve a coordinated wealth management strategy that helps to address the financial concerns at each stage of life, such as:

  • Growing assets for future goals like retirement
  • Maintaining assets to protect financial well-being
  • Creating an income stream for retirement
  • Creating a lasting legacy

Providing greater transparency

The “Client Relationship Model” is designed to provide investors with greater transparency on the costs and performance of their investments.

With phase two of this initiative, called “CRM2,” a new annual performance report was introduced at most Canadian investment firms in 2017.

The new annual performance report uses a different way to calculate your rate of return compared to the traditional “time-weighted rate of return” used by most of the financial industry.

It’s called a “money-weighted rate of return,” and it takes into account your contributions and withdrawals throughout the year to give you more insight into your personal rate of return.

The following video explains the difference between these two ways to calculate your rate of return – and why both are helpful.