My past work experience encompassed stints with multinational corporations (Citigroup, Delta Air Lines) and my clients included senior management of Blue Chip international firms, such as Pfizer, Bayer, BASF, Unilever, P&G, and more. These associations in turn allowed me to embrace and understand the value and power of Global Brands and the easy investment access they provide through various exchanges in the USA.
Live Local, Think Global
Canada can be a great place to invest. But many Canadians may not realize just how much of their personal wealth is in Canada or tied to its economy. In fact, the average Canadian has approximately 90% of their total assets in Canada. These assets can include a home, savings, investments, employment income and pensions. Canada represents only a small fraction of global GDP and just over 3% of the world’s capital markets. This means that 97% of the world’s investment opportunities are to be found outside of Canada. An overemphasis on one country is the financial equivalent of having all your eggs in one basket. Additionally, Financials, Energy and Materials dominate the Canadian landscape (concentration risk), with other major sectors such as Information Technology, Healthcare, Consumer Staples occupying a much smaller share of the investable pie.
