In her weekly blogs, Sheila shares what she has learned about the markets and investing, with the goal of helping you understand them.

Blog #15: Fees

Jun 01, 2021 |Sheila Whitehead
I shared some of my thoughts on fees in blog #5 when I discussed mutual and exchange traded funds, but they deserve some more attention as they can really detract from portfolio returns. I believe it’s really important to understand both the fee you are...
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Blog #14: Market Timing vs Rebalancing

May 25, 2021 |Sheila Whitehead
Last week I talked about how to construct a portfolio with a focus on risk management. We are all bombarded with investment choices: Royal Bank or Amazon?, Canadian Tire or McDonalds?, and it’s not easy to choose. However, if you make a conscious effort...
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Blog #13: Reducing Risk

May 18, 2021 |Sheila Whitehead
Last week we explored the topic of risk and emphasized the importance of finding the right mix of stocks and bonds to meet your needs. Once you have determined your mix, there is another great way to reduce portfolio risk which is to make sure you don’t...
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Blog #12: Asset Allocation

May 11, 2021 |Sheila Whitehead
You have chosen the type of investment account and funded it, and now you are ready to invest! The next step is a big one! You need to decide how much you should put in equity (stocks), how much in fixed income (bonds) and how much to leave in cash. Stocks...
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Blog #5: Mutual funds and Exchange Traded Funds

Mar 23, 2021 |Sheila Whitehead
I mentioned last week that there are good investment options other than buying individual stocks and bonds. In fact, depending on the size of your portfolio, buying stocks and bonds individually could get very expensive because of transaction costs. With...
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Blog #4: The Basics - Stocks and Bonds

Mar 16, 2021 |Sheila Whitehead
Let's review basic terminology so that we are all on the same page. In a previous post, we briefly discussed stocks and mentioned that they represent ownership in a company. You make money when the stock goes up. But some companies offer another way to...
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Blog #3: Why Should I Invest in the Stock Market?

Mar 10, 2021 |Sheila Whitehead
I get it. You work hard for your money! You might be thinking why would risk it in something I know nothing about, that really doesn’t interest me, that could result in me losing money? Because I can lose right? Right. Well, I’m hoping that these blogs...
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International Women's Day Special Blog

Mar 08, 2021 |Sheila Whitehead

Why do women invest less than men? Are there fundamental differences in men and women's investment habits? Do men and women view money differently? In honour of International Women's Day, we examine these issues in more detail.

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Blog #2: What Exactly is the Market and Investing?

Mar 03, 2021 |Sheila Whitehead
When most people casually talk about the “market,” they are typically referring to the stock market which is like an exchange where investors (people with money) can go to buy and sell stocks. A stock is like owning a little piece of a company. If you...
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Blog #1: Welcome to my Blog

Feb 24, 2021 |Sheila Whitehead

Sheila gives an introduction to her career as a Portfolio Manager with RBC Dominion Securities. The weekly blogs will share what she has learned about the market & investing, with the goal of empowering you to contribute to the discussion.

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