In her weekly blogs, Sheila shares what she has learned about the markets and investing, with the goal of helping you understand them.

Blog #19: Financial Planning (myGPS)

Jun 29, 2021 |Sheila Whitehead
In my blogs I have repeatedly discussed how I believe financial planning is an essential part of the wealth management process. It is similar to the GPS tool in your car – you plug in where you want to go (what are your goals?) and it maps out how to...
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Blog #18: Estate Planning

Jun 22, 2021 |Sheila Whitehead
We all know death is inevitable. This bit of grim wisdom is front and center in the well-worn phrase, "the only two certainties in life are death and taxes." And yet, even though we are aware of the inevitability of death, I still find it surprising how...
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Blog #17: Life Insurance

Jun 15, 2021 |Sheila Whitehead
Most people understand the need for insurance for their car, house, health, and some even for flight cancellations. However, I find that most people don’t really understand life insurance and its various applications. As a Wealth Advisor, my role is to...
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Blog #16: Responsible Investing

Jun 08, 2021 |Sheila Whitehead
Responsible Investing is a new and increasingly popular trend that has emerged in the past few years. I have had a number of clients who have asked me if their investments with us are responsibly invested and so I believe it’s important to define exactly...
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Blog #15: Fees

Jun 01, 2021 |Sheila Whitehead
I shared some of my thoughts on fees in blog #5 when I discussed mutual and exchange traded funds, but they deserve some more attention as they can really detract from portfolio returns. I believe it’s really important to understand both the fee you are...
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Blog #14: Market Timing vs Rebalancing

May 25, 2021 |Sheila Whitehead
Last week I talked about how to construct a portfolio with a focus on risk management. We are all bombarded with investment choices: Royal Bank or Amazon?, Canadian Tire or McDonalds?, and it’s not easy to choose. However, if you make a conscious effort...
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Blog #13: Reducing Risk

May 18, 2021 |Sheila Whitehead
Last week we explored the topic of risk and emphasized the importance of finding the right mix of stocks and bonds to meet your needs. Once you have determined your mix, there is another great way to reduce portfolio risk which is to make sure you don’t...
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Blog #10: The Vehicles - Tax Free Savings Account (TFSA)

Apr 27, 2021 |Sheila Whitehead
After a Registered Retirement Savings Plan (RRSP), tax free savings accounts are the most important vehicle for you to understand and use, although my experience is that most investors still don’t understand all the rules. Since the government introduced...
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Blog #6: Who To Invest Your Money With

Mar 30, 2021 |Sheila Whitehead
Just as there are a lot of mutual fund and exchange traded fund (ETF) options, there are many places you can take your money to be invested. I would break it down into three separate offerings: “full service”, which is developing a relationship with an...
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Blog #4: The Basics - Stocks and Bonds

Mar 16, 2021 |Sheila Whitehead
Let's review basic terminology so that we are all on the same page. In a previous post, we briefly discussed stocks and mentioned that they represent ownership in a company. You make money when the stock goes up. But some companies offer another way to...
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