Who We Are

Exceptionally empathetic, and supported by the combined experience of 70 years in investment management, we have a proven track record of building long-term partnerships with our clients. Being part of RBC Dominion Securities – Canada’s largest wealth management firm – gives the clients of Pierce Fox Wealth Management three important competitive advantages:

  1. Direct personal contact with a responsive, multi-disciplinary and motivated team.

  2. A relationship whose clear and open cost structure is such that your success defines their success.

  3. Access, through the group, to expertise only a major financial institution can offer.

What counts most is what our clients say about us: that we’re honest, we care, and our work with them communicates a strong sense of shared objectives. That, we believe, is how we successfully sustain loyal and durable client relationships.

Sandra L. Pierce

Vice-President & Portfolio Manager

416-733-2380 | Email me

Sandra has an enviable reputation as an advocate for the empowerment of women – she is known, colloquially and in the media, as ‘The Bag Lady of Bay Street™’ – however her philosophy of investment management and wealth building is strictly gender-neutral.

Her integrated, client-centric approach focuses on disciplined investment solutions and a long-term attitude to wealth accumulation, supported by a belief that client empathy – understanding your hopes, fears and expectations – is a key part of relationship building.

Financial security, Sandra contends, is an aspiration shared by both men and women in equal measure.

After a childhood spent breeding and showing dogs – Sandra was reputed to have ‘magic hands’ – her adult interests include the theatre, fanatical support for TIFF (Toronto International Film Festival) and a love of New York City.

She makes frequent appearances in the media to promote financial literacy, including national platforms like CBC’s Stephen and Chris show. Sandra delights in providing philanthropic support to the Toronto International Film Festival, knowing that the way people see the world can be transformed through film.

Dennis H. Fox, B.Comm.

Vice-President & Portfolio Manager

416-733-4036 | Email me

In the late 1880s, Dennis’s grandfather immigrated to Zimbabwe (formerly Rhodesia) and started a transport company with ox wagons and mules.

After graduating from university, Dennis helped run what had become the largest transportation company in Zimbabwe.

When the government turned totalitarian, he witnessed the destruction of his family’s multigenerational transportation conglomerate.

This experience molded his investment philosophy and informs the guiding principles of Pierce Fox Wealth Management of RBC Dominion Securities:

  • Profoundly aware of how hard our clients strive to accumulate capital, we understand how easily it can be lost.

  • While capital preservation is our top priority, we are passionate in our pursuit of asset accumulation and long-term wealth building.

Since immigrating to Canada in 1979, Dennis has held positions as Senior Vice President, Director and Branch Manager in prestigious national, international and boutique firms.

A pilot since his twenties, Dennis has an enduring passion for all things related to aviation and is an avid, if frustrated, golfer.

Shiran Hudadatov


416-733-5194 | Email me

After working at another major Canadian financial institution as a Financial Service Representative in 2011- Shiran realized her real interest was helping clients in the wealth management area and so wanting to work with the best she joined RBC Dominion Securities in 2012.

At Pierce Fox Wealth Management, Shiran is dedicated to providing exceptional customer service to all our clients. Her excellent computers skills ensures she can use the multitude of ever growing automated documentation procedures to the fullest and her abilities in multi-tasking and work flow organization ensures our teams administration runs smoothly.

Shiran and her husband have a young daughter and when not spending time with her family, she enjoys baking and reading and shopping!

Who We Advise

Our clients include high net worth individuals, families, senior executives, medical and legal professionals, business owners, retirees, trusts and foundations. In situations where a particular client has other advisors, we will gladly collaborate with them.

Our Network

Our work is supported through RBC Dominion Securities by an exceptional network of financial and tax planning specialists. You will have access to innovative and proven strategies: from financial plans and tax minimization, to will and estate planning.

These powerful partnerships enable us to offer our clients access – where appropriate – to a formidable range of additional specialized services with both national and global reach.