The principles that guide us.

Life is complicated. The modern-day management of wealth can be quite complicated – especially when doing it well. Quite apart from developing a properly diversified portfolio of securities, whether you are looking to help out the next generation, help out your community or are about to draw from your resources, having a partner who thinks about your money as if it was their own is so incredibly important. You’ve worked so hard to get here, let’s make sure you and your family are well looked after.

 

 

The asymmetry of risk-taking. We believe that most investors want to protect their capital first and foremost. Why? Because we believe the joy of making a dollar (after tax) doesn't equally compensate us for the loss of losing one. We also know that extreme volatility can cause us to make errors and make more emotional decisions. We tailor our approach to your circumstances but design portfolios that stand up to tough conditions and try to limit downside risk.

 

  1. Ethics matter. We like to think of ourselves as people you can get along with and who you can relate to. But - we are also serious about what we do and more importantly, how we do it. We take pride in being independent fiduciaries – a fancy way of saying we won’t recommend anything we don’t think is right for you - ever. We don’t have thousands of clients. We devote our resources to our clients and their families as we know in order to have a truly customized experience, it takes time to do it well. We communicate often, keep fees low and regularly think about tax efficiency.

Jeff Boomer, CFA, MBA

Investment Advisor
RBC Dominion Securities Inc.
745 Thurlow St. – 20thFloor
Vancouver BC V6E 0C5
Office: 604-257-7287
Cell: 604-319-1703