Entrepreneurs are builders.

We thrive on ideas, vision, and creating something from nothing.

But many of us also share a dangerous trait: perfectionism.

We tell ourselves we’ll launch the podcast, publish the blog, or even start preparing for a business exit once everything is perfect.

The reality?

Waiting for “perfect” often costs us the very momentum that creates opportunities in the first place.

In a recent conversation with Joanna Track on The Cash Rich Exit Podcast, this lesson came through loud and clear. Her experience building media and membership businesses highlighted the power of consistency over perfection, and it struck me how this principle applies equally to both marketing and wealth planning.

The Publishing Parallel

Publishing content is much like preparing your business for transition. Neither process is ever “done”. There will always be ways to polish the message, tweak the design, or refine the delivery.

I’m a podcaster with 331 episodes as of today and I know this to be true!

If you wait until every word or pixel is flawless, you’ll likely never publish at all.

The entrepreneurs who win in visibility are the ones who show up consistently. They release the blog even when the photo isn’t perfect. They hit “publish” on the podcast even if the conversation could be shorter. Over time, those imperfect iterations build a library of content - and more importantly - a body of work, attract an audience, and establish authority.

Momentum compounds.

Wealth Planning Works the Same Way

It’s easy to think you’ll start preparing for an exit “later” After revenue grows a little more. After systems are tighter. After you’ve hired that one missing piece of the team.

But just like content publishing, financial and exit planning don’t benefit from waiting.

In fact, the earlier you start - even imperfectly - the better positioned you are for a successful exit. A half-finished shareholder agreement today is still better than scrambling to create one when an acquisition offer is on the table.

Early planning builds optionality: the flexibility to accept, reject, or negotiate opportunities on your own terms.

Momentum here looks like:

• Drafting an estate or succession plan, even if it evolves later.

• Beginning to track valuation drivers, even if the number isn’t as high as you want yet.

• Setting up regular tax planning reviews, even if the complexity grows over time.

Each small step compounds into preparedness.

Adaptability Over Perfection

Momentum doesn’t mean recklessness. It means building a cadence of action and trusting that refinement will happen along the way.

In both content and wealth planning, adaptability is more valuable than perfection.

Markets shift.

Algorithms change.

Life throws curveballs.

The entrepreneur who practices momentum is more resilient because they’re already in motion - they can pivot without losing stride.

What you Can Do Today

Here are three simple ways to put momentum into practice:

1. Hit publish sooner. That video, blog, or podcast episode sitting in drafts? Release it. You can improve the next one.

2. Start planning imperfectly. Book a meeting with your advisor to sketch out your exit vision. Don’t wait for the “perfect time”. Need someone to advise, I’d be happy to set up a conversation.

3. Measure progress, not perfection. Track how often you show up or how consistently you build your financial toolkit - not just the polished end result.

Perfection sounds good in theory only.

Momentum builds wealth, visibility, and legacy in the real world.

Whether you’re publishing content or preparing for your future cash-rich exit, the goal isn’t to get it “perfect”. The goal is to keep moving, keep building, and create the optionality to thrive in whatever comes next.

 

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