To invest successfully over a lifetime does not require a stratospheric IQ unusual business insight or inside information. What is needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. Warren Buffet
One of the biggest challenges facing investors is the natural, yet counter-productive, emotional response to the inevitable ups and downs of the stock markets.
Many investors unfortunately sell good stocks when the markets are generally going down, only to miss out when those same stocks bounce back. Sometimes, they hold onto a bad stock thats gone down in value for too long, emotionally unable to deal with losing money on the stock.
Hugh Cooper and Scott Murray believe that the key to successful investing is taking a disciplined approach that avoids this type of emotional investing. They will help you create a disciplined investment plan that establishes specific criteria for buying and selling individual investments based on clear logic and reason.