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Merritt Goddard has been active in the investment business for more than 30 years. He graduated from the Ivey School of Business at The University of Western Ontario in 1974. After a number of years in investment real estate, Merritt joined The Equion Group in 1981. Subsequently, in 1986, he and other key executives purchased and built the company that was to become Assante Capital Management Ltd. Merritt assisted in taking Assante public in 1993 and then decided to leave his senior management role to re-establish his career in servicing and advising individuals on their family wealth management.

He is a past president of the Central Ontario Chapter of the Canadian Association of Financial Planners, and has obtained his Canadian Hedge Fund Specialist (CHFS) designation, Chartered Financial Planner designation and was a former Fellow of the Real Estate Institute (FRI).

Merritt and his wife Liz have lived in Oakville since 1980 where they raised their 3 children. To repay the community that has given his family so much, Merritt is committed to making a positive difference in the lives of those in need in Oakville. In support of local community service agencies, Merritt initiated The Premier Charity Golf Classic as well as The Premier Charity Comic Classic (Chuckles for Charity), and also established The Goddard Group Foundation to promote post-secondary education for promising students in our community.