"The wise man does not expose himself needlessly to danger." - Aristotle
"Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it."  - Warren Buffett

Successful Investing is Central to How We Help You

Perhaps the best insight into how we invest comes from our investing principles.  Applying these principles lets us give you a dependable, repeatable and reliable investment process. 

Our Ten Investing Principles

  1. Our investment philosophy is essentially conservative.   

  2. Our investment philosophy is not essentially conventional.  Conventional is what the masses do, and as the last fifteen years has clearly shown, it often does not work well.  A public opinion poll is no substitute for thought.

  3. Believe in history.  Forget it at your peril.

  4. We are Value Investors.  Buying assets when they are cheap whether they are stocks, bonds, real estate, commodities or currencies and avoiding them when they are expensive is central to our success, and to lessening your risk.

  5. Investing without a plan is for the foolhardy only.  Success increases dramatically when you know what you are doing and precisely why you are doing it. 

  6. Intelligent behaviour is the single biggest contributor to long-term investment success. 

  7. We leave some money for the next guy.  As J.P. Morgan said, I made a fortune selling early. 

  8. After-tax, after-inflation returns are what we are interested in.  Therefore tax planning and tactics to maintaining purchasing power are critical. 

  9. Sideways markets (such as 1964-1981 and 2000-??) and downward markets both for stocks and bonds - are common.  How you navigate those markets is vital to your long-term success. 

  10. Risk management is at the forefront of what we do.