Investment Advisors

Investment Advisors ranked RBC Dominion Securities the highest overall (9/10) among all Canadian wealth management firms in the 2022 Investment Executive Brokerage Report Card, the industry’s annual survey of advisors’ satisfaction with their firms.

In total, RBC Dominion Securities led in 17/30 categories for which a rating was calculated among bank-owned wealth management firms.

The survey results reflect how an excellent advisor experience leads to an excellent client experience, with RBC Dominion Securities’ top marks in freedom to make objective product choices and quality of product offering. As well, it highlighted support for developing a financial plan for clients and reputation with clients and prospects.

How Investment Advisors rated their firms

That’s why we’ve implemented and continue to support a number of initiatives to attract the industry’s most talented women advisors to our firm, and leave a legacy for more than just their clients.

The Women’s Advisory Board (WAB), established in 2009, is a forum for women advisors across Wealth Management Canada that is committed to diversity and inclusivity in the workplace, and helping women empower each other to achieve their professional goals.

Through the IA leave program, a first in the Canadian investment industry, advisors can take time away from their business with the peace of mind that their book of clients will be managed by a colleague in their absence. The freedom to focus on what matters most is ingrained in everything we do at RBC.

We also believe strongly in personal growth and nurturing curiosity. Through the RBC Wealth Management mentorship program, you have the opportunity to learn from senior peers on how to navigate your careers, build your business, and share your experiences with advisors who are new to the industry.

Every other year, the WAB organizes a Women’s Symposium which is a networking opportunity for women advisors and teams and a forum for sharing ideas and best practices to help teams take their businesses to the next level.

We also look for opportunities to help women in our communities grow. Together with the Women’s Brain Initiative (WBHI), RBC Wealth Management Canada created the Healthy, Wealthy, and Wise client event series to raise awareness of the brain aging diseases affecting women and the importance of having a financial plan for the future. Over 500 women have participated since 2016, helping to shed light on this issue, and allowing our advisors to offer an unmatched experience to their female clients.

Through all of these initiatives and more, we believe that fostering a collaborative, value-based culture of inclusivity and integrity means we can meet new challenges together, help create a purposeful and prosperous future for our communities and grow more than wealth for our clients.

And while your role with RBC Dominion Securities will be to preserve the legacies of your clients for generations to come, the opportunity is here to establish your own.

“The best part of the IA leave program is that it gave me the flexibility to look after my family with the peace of mind that my clients were being well taken care of.”

-Macy Fine, Wealth Advisor

Each year, we put more than $60 million in our technology platforms, with a focus on improving advisor efficiency, enhancing client experience, and meeting regulatory requirements.

As we continue to transform client accounts to better manage and share data, our systems are becoming more integrated and efficient, resulting in more time for you to serve clients and grow your business.

In a rapidly evolving regulatory environment, we leverage technology to enable us to meet our obligations in an efficient manner. Whether we’re delivering client materials through our secure DS Online platform or enhancing our client reporting, we continue to innovate to ensure clients receive timely account information.

 Award-winning mobile app

Advisor’s Virtual Assistant (AVA) provides advisors with on-the-go access. With AVA, you can quickly find clients/households, instantly connect with clients via email and phone, and easily review a client’s portfolio of accounts details. Client bios, notes, tasks, and client emails are all at your fingertips. You can also dictate notes straight into the client record and review and approve electronic KYCs on the fly.

 Wealth projection

A real-time projection tool that provides a holistic view of a client’s financial picture, myGPS™ is designed to meet the changing wealth management needs of clients by providing an overview of client goals, priorities, and solutions.

 Social media

RBC Social for Business is RBC Dominion Securities’ social media supervision and digital marketing tool. The application includes a content library of pre-approved marketing materials, which advisors can share with their clients using LinkedIn and Facebook.

 One trade platform

RBC has one easy-to-understand trade platform that is mobile enabled.

 Online client access

DS Online is our secure, private website that gives clients convenient 24-hour access to account information, research, tools, and eDocuments from any computer with secure internet access. Clients can keep track of the progress they are making toward achieving their financial goals at their convenience.

myGPS^TM enables our advisors to identify an individual’s goals, and helps them manage life-changing events and milestones via a detailed and customizable client projection – which can be displayed on a tablet or screen in real time.

Building the client-advisor relationship

With growing trends in online services within the financial industry, myGPSTM provides a value-added option by offering a complementary channel for building the human relationships that are fundamental in successful wealth planning. myGPSTM simplifies the process of information collection and storage, and then takes it one step further in using that information to generate potential opportunities and planning considerations that become important discussion points between the client and advisor. It’s here where the integrated approach of myGPSTM truly shines. The design of the tool gives our advisors a very clear, accurate, and up-to-date snapshot of the individual’s situation, which in turn better enables them to bring expertise to the table with precise solutions and assistance in navigating the path toward achieving long-term goals.

Providing relevance for a wide user base

One of the key objectives of myGPSTM is to provide a simplified and effective wealth-planning projection for individuals across multiple stages of life. Serving everyone from young adults who are taking on more financial responsibility to those nearing or into their retirement years, myGPSTM has capabilities built with everyone’s goals and needs in mind. Another feature of myGPSTM is planning functionality and solutions for business owners. In fact, one of the key questions in generating a personalized report addresses business survival in a major change or crisis and overall business succession planning.

myGPS^TM is an interactive tool that can help your clients visualize the wealth planning process. Demonstrating how change impacts future financial situations in real time on a tablet or screen enhances your conversations and helps ensure your clients’ wealth goals become a reality.

Building your business

Our business development team will work with you to discuss strategies and best practices, and help generate ideas and opportunities for you to reach out to your clients, prospects, and centres of influence (or COIs, such as accountants and lawyers). They can help you plan initiatives to increase sales and revenue, build strategies to incorporate wealth management into your practice, and share relationship management strategies to help you maintain an efficient and best-in-class business.

Building your brand

Marketing, at its core, is informing, creating, updating, and communicating solutions that satisfy your clients’ (and prospective clients’) greatest pain points, wants, and needs. Our marketing team will work with you to develop customizable print and online campaigns to help you stay connected to your clients and ensure you have a strong online presence.

The internet, social media, and smartphones have changed the way customers research, interact with, purchase, and review products. As advisor teams increase their use of social media and websites, we can make sure you’re protecting yourself online and provide you with content that you can instantly share with clients, partners, COIs, and prospects via your website, on social media, or through email.

If you’re an advisor who wants to grow your book of business, having a strong online presence in today’s economy is as necessary as having a business card. Not only is it a great way to introduce yourself to prospects, it’s also a valuable tool for staying connected with clients, COIs, and partners, and it provides a recurring opportunity to help increase your share of wallet.

In today’s world, a strong online presence is a competitive advantage. And we’re here to ensure you can maximize your website and social media profiles to help you stay connected with your network and grow your business.