For Established Investment Advisors

If you're an established Investment Advisor in the Ottawa area we would love to talk to you about the competitive advantage working with us can give you and your clients. RBC Dominion Securities leads the industry in advisor satisfaction, support and firm stability – for the 12th consecutive year. Reach out to one of us to find out how we can enhance your career and your client's experience.

July 10, 2020

The videos below contain a reference to one or more advisor titles which are no longer permitted as of December 31, 2021. Please refer to this website, for the advisor's currently approved title.

Your competitive advantage

Why Canada's most accomplished advisors and wealthiest clients choose RBC Dominion Securities

Please feel free to peruse the information on this page to learn more about becoming part of the industry-leading RBC Dominion Securities Advisor Team.

Learn more about the DS Competitive Advantage. Start the conversation today.

Independent focus

It's the best of both worlds – you get the support, resources and brand recognition of Canada's leading wealth management firm.

But we never tell you exactly how to run your practice and we never tell you exactly what to sell. So you never have to compromise on doing the right thing for your clients.

We provide one-on-one coaching, customized marketing and business development ideas to help build your practice, whether your focus is holistic wealth management, discretionary management, or fee-based investment advice. You can create individually crafted portfolios or deliver professionally managed solutions. You can recommend solutions unique to RBC – or source third-party solutions.

The possibilities are endless. The choices are yours.


Investment leader

We're honoured to be trusted by more clients with more assets than any other full-service investment firm in Canada. Over 400,000 clients trust our 1,850 advisors with over $330 billion in assets under administration. That means each of our advisors guide, on average, over $100 million in client assets.

It all starts with our industry-leading investment management:

  • Canada's largest fixed-income inventories.
  • The #1 overall Canada equity research (Brendan Woods International survey 2010).
  • Investment strategy that has consistently outperformed the benchmark TSX 15.9% vs. 9.5% since 1984†.
  • Leading edge solutions like the A+ Unified Managed Account and Canada's first full-service U.S. dollar registered plan.
  • Not to mention a commanding industry lead in the high-growth fee-based and discretionary businesses.

† The Strategy Focus List is a list of recommended securities that may form the basis for an investment portfolio strategy. The Strategy Focus List is not a mutual fund. The indicated rate of return is the historical annual compounded total return since Dec. 31, 1984, as of November 30, 2010 but does not reflect applicable taxes, account and transaction fees, which would lower actual returns. The indicated rate of return assumes additions and deletions from the list are priced using previous day closing values. As a result, the beginning and ending prices used in the Strategy Focus list model may differ from those achieved by different investors, and your realized return may vary from our calculations. Past performance may not be repeated.


Wealth Management leader

At RBC Dominion Securities, investment management is just the beginning.

You also have at your disposal the 150+ tax, legal and financial experts on our RBC Wealth Management Services team.

They deliver turnkey solutions to enhance your clients' retirement income, reduce their taxes, protect their estates and create lasting legacies.

They provide one-on-one client consultations on specialized high-net-worth financial planning, Will and estate planning, and wealth protection / enhancement.

They help answer your or your clients' specific questions and author highly regarded articles and guidebooks on timely wealth management subjects.

It's all here to help you build your clients' wealth – and build your wealth business.


Become a Portfolio Manager

It's a truly unique value proposition that will distinguish you from the rest.

You design, implement and manage individual client portfolios – just like you would as a full-service Investment Advisor. Except for one key difference: you make all the day-to-day decisions on a discretionary basis, with the support of RBC's portfolio strategy and risk management teams.

As a Portfolio Manager in our Private Investment Management program, you can be quite literally your clients' very own personal money manager.


RBC brand recognition

Let's say you call a big prospective client to introduce yourself and your firm. How long do you spend explaining exactly who you are, who you work for and why you're calling?

It's as easy as “R-B-C”.

RBC is Canada's most valuable brand. It's a household name. And it's instantly recognizable by almost everyone.

That immediately gives you credibility. Saves you time. Opens doors with prospects. And gives clients exceptional peace of mind.

RBC is Canada's most trusted financial institution – a Canadian tradition since 1874 – recently named “North America's Safest Bank” (Global Finance 2010).

As a fully owned subsidiary of RBC, RBC Dominion Securities benefits from the strength of its parent company.

But it also stands as a Canadian tradition on its own. Since 1901, RBC Dominion Securities has provided professional wealth advice. Today, it is the firm of choice for Canada's wealthiest clients –and Canada's most successful advisors.


Unrivalled support

As an advisor at RBC Dominion Securities, your support team is bigger than most investment firms – but minus the bloated bureaucracy. Here are just a few of the highlights:

  • 12 Business Development Professionals to help you create your own marketing materials.
  • 11 Equity Portfolios Advisors and 14 Fixed-Income Portfolio Advisors providing ideas, commentary, and research.
  • 38 Insurance Specialists assisting you and your clients with tax-exempt life insurance solutions, living benefits, segregated funds and annuities products.
  • 10 Accountants and Lawyers assisting with financial planning, estate and tax issues.
  • 18 Financial Planning Analysts preparing client financial plans.
  • 5 Financial Planning Software Experts to assist with state-of-the-art technology.
  • 5 High-Net-Worth Planning Specialists for clients with $20MM or more
  • 8 Managed Product Help Desk Members.
  • 10 Onsite Technology Experts to assist with desktop and maximize efficiencies.
  • 2 Practice Management Consultants to help take your business to the next level.

Make the transition

We have a dedicated Competitive Hire Transition Team to help make your transition easier.

And we do believe that on balance, the long-term benefits to you and your clients will outweigh the short-term effort of making the move.

We also understand that many well-established, high-quality advisors are simply comfortable and feel their current firm is good enough.

But the truth is, we're not looking for “comfortable” advisors who will settle for “good enough”.

We're looking for advisors who want better for themselves and, most importantly, for their clients. Maybe that's you. If so, we'd love to start the conversation.

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Ranked #1 by our advisors, year after year

The stats speak for themselves. RBC Dominion Securities leads the industry in advisor satisfaction, support, and firm stability – for the 16th consecutive year.

 

Investment Advisors ranked RBC Dominion Securities the highest overall (9/10) among all Canadian wealth management firms in the 2022 Investment Executive Brokerage Report Card, the industry’s annual survey of advisors’ satisfaction with their firms.


In total, RBC Dominion Securities led in 17/30 categories for which a rating was calculated among bank-owned wealth management firms.

The survey results reflect how an excellent advisor experience leads to an excellent client experience, with RBC Dominion Securities’ top marks in freedom to make objective product choices and quality of product offering. As well, it highlighted support for developing a financial plan for clients and reputation with clients and prospects.

How Investment Advisors rated their firms

Chart shows RBC DS received higher marks than other bank-owned wealth management firms in the following areas: Reputation with clients and prospects (9.7) Receptiveness to advisor feedback (8.8) Quality of product offering (9.8) Freedom to make objective product choices (9.9) Support for discretionary portfolio management (9.2) Product & support for high-net-worth clients (9.6) Support for developing a financial plan for clients (9.7) Support for tax planning (8.9) Technology tools & advisor desktop (8.9) Support for fee-based models (9.4) Quality of product offering (9.8) Compensation (9.2) Overall (9.0)

rbc building

High-net-worth distribution – Scale, capabilities and innovation

 

By granting our advisors and their teams industry-leading capabilities, we enable them to offer the topmost service to their clients. In so doing, we set them up for high client retention, which in turn leads to accomplished professionals wanting to work at RBC and to stay here. From there, we grow market share and scale.


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Marketing and business development consultation

Our marketing and business development teams are available to help your build your brand and grow your business. Providing one-on-one consultation and a suite of pre-built and customizable collateral, working with these teams can help you take your business to the next level.

 

Building your business

Our business development team will work with you to discuss strategies and best practices, and help generate ideas and opportunities for you to reach out to your clients, prospects, and centres of influence (or COIs, such as accountants and lawyers). They can help you plan initiatives to increase sales and revenue, build strategies to incorporate wealth management into your practice, and share relationship management strategies to help you maintain an efficient and best-in-class business.

Building your brand

Marketing, at its core, is informing, creating, updating, and communicating solutions that satisfy your clients’ (and prospective clients’) greatest pain points, wants, and needs. Our marketing team will work with you to develop customizable print and online campaigns to help you stay connected to your clients and ensure you have a strong online presence.

The internet, social media, and smartphones have changed the way customers research, interact with, purchase, and review products. As advisor teams increase their use of social media and websites, we can make sure you’re protecting yourself online and provide you with content that you can instantly share with clients, partners, COIs, and prospects via your website, on social media, or through email.

If you’re an advisor who wants to grow your book of business, having a strong online presence in today’s economy is as necessary as having a business card. Not only is it a great way to introduce yourself to prospects, it’s also a valuable tool for staying connected with clients, COIs, and partners, and it provides a recurring opportunity to help increase your share of wallet.

In today’s world, a strong online presence is a competitive advantage. And we’re here to ensure you can maximize your website and social media profiles to help you stay connected with your network and grow your business.


habitat for humanity

Making a difference in our community

A leading corporate citizen that helps clients thrive and communities prosper.

 

Our corporate citizenship strategy puts communities at the centre of what we do. In 2021, through the RBC Foundation, RBC Dominion Securities provided $3.8 million in donations to over 700 charitable organizations in communities where we have a business presence.

RBC employees and retirees did their share through the organization’s first-ever global Employee Giving Campaign in 2021. Together, they acted as agents of social change, raising nearly $22 million for 9,500+ charities.

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Investing in Canadian youth

We’re bringing young people together with community leaders, and partners across the private and public sectors, to help them prepare for the future of work. That commitment began in 2017 with RBC Future Launch, and the investment of $500 million over 10 years.

Financial Literacy

In the coming years and decades, it’s estimated that approximately $400 billion will be passed down to inheritors in Canada. With this in mind, we are strengthening our focus on younger generations. The Wealth Management Financial Literacy program, designed for individuals 16 years of age and older, will allow advisor teams to educate their clients, families, and communities.

National Community Initiatives

RBC Dominion Securities branches across the country support our national community partners through their volunteer efforts. Last year, we supported Dress for Success, Canada Food Banks, Canadian Mental Health Association (chapters all across Canada), Women’s Brain Health Initiative, Calgary Seniors' Resource Society, Ducks Unlimited, and Tree Canada. This is in addition to the many community organizations that our advisors support through their own personal giving.

We believe that creating positive social impact is absolutely integral to everything we do. It is fundamental to our philosophy and at the very heart of our approach to corporate giving.

Youth

RBC Race for the Kids
RBC Future Launch
Financial Literacy Education
Youth Mental Well-being Project

Arts

Emerging Artists Project

Sports

Canadian Olympic Committee
RBC Olympians
Team RBC (golf)
RBC Canadian Open

Grant Programs

Team RBC Grant
RBC Employee Volunteer Grant
RBC Global Citizen Award

Branch Engagement

Opportunities
Habitat for Humanity Builds
Local Food Banks
Volunteer/Donation Events
International Women’s Day
Engagement Events