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Investment Advisors ranked RBC Dominion Securities the highest overall (9/10) among all Canadian wealth management firms in the 2022 Investment Executive Brokerage Report Card, the industry’s annual survey of advisors’ satisfaction with their firms.

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In total, RBC Dominion Securities led in 17/30 categories for which a rating was calculated among bank-owned wealth management firms.

The survey results reflect how an excellent advisor experience leads to an excellent client experience, with RBC Dominion Securities’ top marks in freedom to make objective product choices and quality of product offering. As well, it highlighted support for developing a financial plan for clients and reputation with clients and prospects.

How Investment Advisors rated their firms

Discretionary account management

Private Investment Management (PIM) is our premium level of discretionary portfolio management. Accredited portfolio managers have access to a suite of proprietary web-based tools to seamlessly manage and review their discretionary portfolios. These integrated tools allow portfolio managers to create models, bulk trade across multiple accounts, as well as manage and view clients at the household level.

A+, our unified managed account platform, is an innovative investment platform that gives advisors convenient access to over 50 of the world’s leading internal and external investment managers – typically available only to large individual and institutional accounts – as well as a suite of more than 2,500 mutual funds and ETFs. Fully customizable, A+ is a sophisticated, tax-efficient portfolio that gives your clients direct ownership of individual investments.

Personalized client reporting

Our client reporting system allows advisors to compile and organize customized data quickly and easily across all Dominion Securities programs into a single report.

“At RBC, you have the distinct advantage of holding both discretionary and advisory relationships with the same client.”

Non-Discretionary account management

Designed for clients who wish to remain involved in the day-to-day details of managing their wealth, the Advisor and Commission programs offer a non-discretionary approach to investing, where the client and advisor work in partnership to reach financial goals. The Advisor program is built on a single household fee, while the commission program follows a traditional fee-per-transaction model.

myGPS^TM enables our advisors to identify an individual’s goals, and helps them manage life-changing events and milestones via a detailed and customizable client projection – which can be displayed on a tablet or screen in real time.

Building the client-advisor relationship

With growing trends in online services within the financial industry, myGPSTM provides a value-added option by offering a complementary channel for building the human relationships that are fundamental in successful wealth planning. myGPSTM simplifies the process of information collection and storage, and then takes it one step further in using that information to generate potential opportunities and planning considerations that become important discussion points between the client and advisor. It’s here where the integrated approach of myGPSTM truly shines. The design of the tool gives our advisors a very clear, accurate, and up-to-date snapshot of the individual’s situation, which in turn better enables them to bring expertise to the table with precise solutions and assistance in navigating the path toward achieving long-term goals.

Providing relevance for a wide user base

One of the key objectives of myGPSTM is to provide a simplified and effective wealth-planning projection for individuals across multiple stages of life. Serving everyone from young adults who are taking on more financial responsibility to those nearing or into their retirement years, myGPSTM has capabilities built with everyone’s goals and needs in mind. Another feature of myGPSTM is planning functionality and solutions for business owners. In fact, one of the key questions in generating a personalized report addresses business survival in a major change or crisis and overall business succession planning.

myGPS^TM is an interactive tool that can help your clients visualize the wealth planning process. Demonstrating how change impacts future financial situations in real time on a tablet or screen enhances your conversations and helps ensure your clients’ wealth goals become a reality.

The RBC Dominion Securities Portfolio Advisory Group (PAG) provides advisors with asset allocation guidance, investment ideas, and recommendations. They can assist you with preparing portfolio reviews and proposals by delivering objective and independent insights, and they provide one-on-one advice on fulfillment selection and client presentations – all to better help you to service your clients.

Leverage multi-faceted support from market information and commentaries, model-guided portfolios, the DS daily Morning Insight and Mid-Day Insight publications, as well as regular client communications, such as Global Insight Weekly and Global Insight Monthly. The RBC DS Asset Allocation Guide also provides guidance on asset allocation from the Canadian Investment Committee.

Every advisor benefits from access to robust and insightful global research and strategy. In our customizable website, RBC Insight, find in-depth coverage of equities, fixed income, investment-grade and high-yield credit, foreign exchange and economics, from RBC Capital Markets’ award-winning analysts, as well as our third-party and independent research providers. Using interactive tools, you can create custom searches, subscribe to specific commentary, explore recent reports, and access an archive of research products.

IA training

The investment industry is constantly evolving with new products, strategies, and regulations to learn. Once you have built a foundation for your business, there are additional training programs that will help you develop new business strategies and plans. Some in-class programs include Executing Wealth Management and Enhancing the High-net-worth Client Experience. Online learning, mobile classroom courses, and conference calls and webcasts are also provided to ensure you can provide an unmatched experience to your clients as their expectations continue to evolve.

Supporting the next generation of advisors

The President’s Club New Investment Advisor Training Program has a more than 70-year history of helping teach and coach new investment advisors in the first five years of starting their business. The program uses a combination of online, in-class, and self-study to help participants develop the skills and knowledge required for a successful and rewarding career as an investment advisor.

Committed to continuing education and training for branch support staff

We want our teams to anticipate our clients’ needs and continually improve to help our investment advisors grow their businesses. Our branch employees receive development opportunities to further their careers, and have access to a comprehensive range of courses and programs. Courses include New Assistant/Associate training, as well as Wealth Management, Investments and Client relationship/Sales training.

Our corporate citizenship strategy puts communities at the centre of what we do. In 2021, through the RBC Foundation, RBC Dominion Securities provided $3.8 million in donations to over 700 charitable organizations in communities where we have a business presence.

RBC employees and retirees did their share through the organization’s first-ever global Employee Giving Campaign in 2021. Together, they acted as agents of social change, raising nearly $22 million for 9,500+ charities.

Investing in Canadian youth

We’re bringing young people together with community leaders, and partners across the private and public sectors, to help them prepare for the future of work. That commitment began in 2017 with RBC Future Launch, and the investment of $500 million over 10 years.

Financial Literacy

In the coming years and decades, it’s estimated that approximately $400 billion will be passed down to inheritors in Canada. With this in mind, we are strengthening our focus on younger generations. The Wealth Management Financial Literacy program, designed for individuals 16 years of age and older, will allow advisor teams to educate their clients, families, and communities.

National Community Initiatives

RBC Dominion Securities branches across the country support our national community partners through their volunteer efforts. Last year, we supported Dress for Success, Canada Food Banks, Canadian Mental Health Association (chapters all across Canada), Women’s Brain Health Initiative, Calgary Seniors' Resource Society, Ducks Unlimited, and Tree Canada. This is in addition to the many community organizations that our advisors support through their own personal giving.

We believe that creating positive social impact is absolutely integral to everything we do. It is fundamental to our philosophy and at the very heart of our approach to corporate giving.

Youth

RBC Race for the Kids
RBC Future Launch
Financial Literacy Education
Youth Mental Well-being Project

Arts

Emerging Artists Project

Sports

Canadian Olympic Committee
RBC Olympians
Team RBC (golf)
RBC Canadian Open

Grant Programs

Team RBC Grant
RBC Employee Volunteer Grant
RBC Global Citizen Award

Branch Engagement

Opportunities
Habitat for Humanity Builds
Local Food Banks
Volunteer/Donation Events
International Women’s Day
Engagement Events

Each year, we put more than $60 million in our technology platforms, with a focus on improving advisor efficiency, enhancing client experience, and meeting regulatory requirements.

As we continue to transform client accounts to better manage and share data, our systems are becoming more integrated and efficient, resulting in more time for you to serve clients and grow your business.

In a rapidly evolving regulatory environment, we leverage technology to enable us to meet our obligations in an efficient manner. Whether we’re delivering client materials through our secure DS Online platform or enhancing our client reporting, we continue to innovate to ensure clients receive timely account information.

 Award-winning mobile app

Advisor’s Virtual Assistant (AVA) provides advisors with on-the-go access. With AVA, you can quickly find clients/households, instantly connect with clients via email and phone, and easily review a client’s portfolio of accounts details. Client bios, notes, tasks, and client emails are all at your fingertips. You can also dictate notes straight into the client record and review and approve electronic KYCs on the fly.

 Wealth projection

A real-time projection tool that provides a holistic view of a client’s financial picture, myGPS™ is designed to meet the changing wealth management needs of clients by providing an overview of client goals, priorities, and solutions.

 Social media

RBC Social for Business is RBC Dominion Securities’ social media supervision and digital marketing tool. The application includes a content library of pre-approved marketing materials, which advisors can share with their clients using LinkedIn and Facebook.

 One trade platform

RBC has one easy-to-understand trade platform that is mobile enabled.

 Online client access

DS Online is our secure, private website that gives clients convenient 24-hour access to account information, research, tools, and eDocuments from any computer with secure internet access. Clients can keep track of the progress they are making toward achieving their financial goals at their convenience.

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