Taylor Swift Draws Five Times as Many US Luxury Travelers as the Olympics

May 07, 2024 | Christine Morin


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As for the Taylor effect in Paris—it should come as no surprise. Swift’s tour has given a boost to many economies, including Australia’s and Singapore’s. In 2023 the first round of her US concerts contributed $4.3 billion to the country’s gross domestic product, according to estimates from Bloomberg Economics.

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