The 10 Minute Take - How Apple became the most valuable company in the world

Aug 19, 2020 | Brian Moore


The 10-Minute Take podcast provides insights from RBC economists and market experts on events unfolding around the globe. Featuring Robert Muller, RBC Capital Markets’ Enterprise Hardware Analyst.

The 10 Minute Take Podcast

Apple is within striking distance of a historic USD$2 trillion valuation, buoyed by a loyal customer base and our collective dependence on smartphones. Even amid a global pandemic, the company has benefited from a boost in sales thanks to government stimulus. But can the company continue to stay hungry (and foolish, as Steve Jobs would say) in its dominant market position? And how will it fare in the face of lawsuits and antitrust probes? Robert Muller, RBC Capital Markets’ Enterprise Hardware Analyst, shares what’s behind Apple’s growth.


Click here for the full podcast; The 10 Minute Take.