The 10 Minute Take - Can pro sports stage an epic comeback?

Jun 08, 2020 | Brian Moore


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The 10-Minute Take podcast provides insights from RBC economists and market experts on events unfolding around the globe. Featuring Mary DePaoli, RBC EVP and Chief Marketing Officer.

The 10 Minute Take Podcast

As the PGA Tour starts up again this week, noticeable changes will include tightened safety measures and the absence of on-site fans – par for the course during a pandemic. Some leagues, like Germany’s Bundesliga, have experimented with canned cheers and cut-outs in the stands. But can live sports succeed without live fans? And what does that mean for branding and revenue? Mary DePaoli, RBC EVP and Chief Marketing Officer, shares how the business of sports is adapting to crisis.

 

Click here for the full podcast; The 10 Minute Take.