RBC Disruptors: From Burberry to Apple: A shift in retail

Aug 08, 2019 | Brian Moore


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There is a major shift happening in retail. Just ask Angela Ahrendts, former SVP of Retail at Apple and CEO at Burberry.

From Burberry to Apple

There is a major shift happening in retail. Just ask Angela Ahrendts, former SVP of Retail at Apple and CEO at Burberry. During her 5-year tenure at Apple, Angela tried to turn its stores into “town squares” while reminding her teams of a famous Steve Jobs motto: “Never be selling – always be educating.”

Ahrendts joins RBC Disruptors to discuss the trends she's seen from her time at two iconic global brands and shares her vision for the future of retail.

 

You can access the podcast by clicking here; RBC Disruptors: From Burberry to Apple: A shift in retail.