PODCAST: The ABC's of starting a business with Cody Sorenson

Sep 29, 2020 | John Hastings


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One of my extra curricular activities involves teaching financial literacy to our many Olympians and aspiring Olympians through the Canadian Olympic Committee Game Plan program. If you haven't heard of this program, check it out. As you may or may not be aware, the transition from sport to the working world can be incredibly challenging and the mission of Game Plan is make it easier through the resources they provide and the education programs they offer.

This podcast was recorded in response to a question I had received from an athlete about starting a business back in January/February (2020). As athletes, while competing/training, you have a lot of free time, and for many talking about starting a business, or buying a rental property with teammates is a common occurrence. So, I thought, let's record something on the topic with a fellow athlete and expert (Cody Sorenson) and disseminate it to all of the athletes. IF you don't know Cody, he was a member of the 2014 Olympic Team, and in the bobsled that flipped in the final corner of their race. Since retiring from sport, Cody has worked as a small business lender and is now part of Welch LLP's Merger and Acquisition team. In short, he’s seen lots and lots of businesses and business plans.

Anyways, in the spirit of back to school, I decided to finally release this podcast. So, if you are interested in hearing Cody’s story about the Olympics and his transition out of sport; or if you want to get some insights on how to start a business (athlete or not). I think you will enjoy the podcast.