Jim and I recently caught up with Chris Rasmussen, CEO of Pico Hospitality, who two months ago, was in the business of selling heating and cooling products for food in the hospitality industry. But as that industry was effectively shut-down due to all of the health policies being imposed across the globe, Pico faced a serious uphill battle. In a spectacular fashion, they changed gears and focused their attention on the PPE industry. Just recently, Chris returned from an impromptu trip to Mexico to procure hand sanitizer! It's quite story.

 

So if you are interested in business transformation, the PPE industry, and why someone would travel to Mexico City in the midst of this COIVD crisis, we think you will enjoy this episode of the Business Owner Playbook.