Our approach to wealth management is both personal and systematic.

 

Our clients know us as a trusted team of caring wealth professionals – who understand their family’s needs, and instil confidence and clarity in every important financial decision they must make. What’s less obvious, are the refined and disciplined processes that make all that possible.

We don’t just offer investment advice, we empower our clients through a proven, all-encompassing wealth planning system. And that system, boiled down, encompasses three core components.
 

A group photo of the Criterion Capital team
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We plan for the bigger financial picture

We work closely with trusted partners, some of the most experienced insurance, banking, estate, and business succession planning professionals in the country, to create an all-encompassing wealth strategy that’s completely unique to you.


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We invest for your goals

Because the most effective investment plan is personalized, we form a deep knowledge of your priorities, ambitions, and concerns, then design and manage an investment portfolio for the growth, preservation, and income you need.


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We deliver the highest level of service

Our team’s determination, expertise, and decades of experience might make us proficient at building and protecting wealth, but, more importantly, it’s our openness, accessibility, and sincerity that shows our clients they can trust how we put our capabilities to work.

The word Criterion means “a principle or standard by which something may be judged or decided.”

By understanding everything that matters most to you, and enhancing your wealth with a disciplined process, we strive to be a model for our industry in every way that counts for our clients. For more information, we invite you to reach out to us today.