“It takes years to build a reputation and only seconds to ruin one. Think about that and you may make your next move differently.”
As they say, a good reputation is hard to keep and easy to lose. So was the case in one of France’s most beautiful and delicate wine regions, Beaujolais.
Beaujolais is located just a 1.5 hour drive south of Burgundy. One of the most beautiful drives you could ever have. Rolling hills, wine estates and vineyards line the meandering roadway through the hills.
The wines of Beaujolais are delicate, fragrant and complex to the sensitive palate. The reds can be enjoyed at cellar temperature (about 55 degrees Fahrenheit) and the whites chilled. Perfect for the dock, patio and outdoor meals. The region is not new and the wines have been enjoyed for centuries. Unfortunately, they became quite “popular” in the late 1980’s and 90’s. So popular in fact that “Beaujolais Nouveau” parties became the event of the season on the 3rd Thursday of November. This “en primeur” celebration has been enjoyed for years in the region but only caught in North America in the 80’s.
Young, fruity and delicious, Beaujolais Nouveau is released around the world in limited volumes, on the third Thursday of November each year — mere weeks after the harvest. These great-value French wines are simple and fun. They mark the celebration of harvest.
Beaujolais Nouveau wines however do not represent the reputation built over centuries by Beaujolais.
In the wake of their damaged (popularized?) reputation the region is on a campaign to educate lovers of wine by reintroducing Beaujolais, one of the most outstanding delicate wines of France. Winemakers are rebuilding a tarnished reputation.
For us, this is good news. The Canadian summer is here. The search for an affordable summer wine to share on the patio can be found in a soft tannin Beaujolais. A revival is underway and you can be one of the first to benefit.