Can pro sports stage an epic comeback?

Jun 09, 2020 | Tom McGill


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John Stackhouse interviews RBC’s EVP and Chief Marketing Officer, Mary DePaoli, to gain insight on the physical, psychological, and marketing changes to pro-sports brought about by the current pandemic. They look at the impact of revenue and how this translates to the economies that depend on pro sport leagues. Finally, they focus on the major impact about having fans in the stands.

 

Please have a listen as it is quite thought provoking from the standpoint of business, athlete, and fan engagement.

 

Can pro sports stage an epic comeback?

Featuring Mary DePaoli, RBC EVP and Chief Marketing Officer

 

 

 

As the PGA Tour starts up again this week, noticeable changes will include tightened safety measures and the absence of on-site fans – par for the course during a pandemic. Some leagues, like Germany's Bundesliga, have experimented with canned cheers and cut-outs in the stands. But can live sports succeed without live fans? And what does that mean for branding and revenue? Mary DePaoli, RBC EVP and Chief Marketing Officer, shares how the business of sports is adapting to crisis.

 

The 10-Minute Take podcast provides insights from RBC economists and market experts on events unfolding around the globe.