John Stackhouse interviews RBC’s EVP and Chief Marketing Officer, Mary DePaoli, to gain insight on the physical, psychological, and marketing changes to pro-sports brought about by the current pandemic. They look at the impact of revenue and how this translates to the economies that depend on pro sport leagues. Finally, they focus on the major impact about having fans in the stands.
Please have a listen as it is quite thought provoking from the standpoint of business, athlete, and fan engagement.
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