Are you building a strategy, or just dreaming unicorns and technicolour rainbows?

April 14, 2021 | Colleen O’ Connell-Campbell


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It’s time for “I’m a Millionaire! So Now What?” and on this short episode, I talk a bit more about The Queen’s Gambit and how it’s such a relevant theme for Elevated Conversations on April 29th, a virtual roundtable where CEOs, business owners and entrepreneurs like you can meet with your peers.

While last week we spoke how I chose the theme, today I want to talk about strategy vs tactics. A chess player looks at the board and knows the strategy they’re going to take. And the players know what their opponent’s strategy is with the opening move.

Strategy vs Tactics

“If you don’t know where you’re going, any road will take you there”. I love this quote, said by the Cheshire Cat to Alice in Lewis Carroll’s Alice in Wonderland. While it’s been widely paraphrased, it speaks to the fact that if you don’t know your strategy, any number of tactics will get a result. But is it the result you’re looking for? This is one of the most important things I want you to think about ahead of the Elevated Conversations roundtable.

I share my strategy and the tactics I use to achieve it. And why, as more members of the self-made nation, CEOs, founders, and entrepreneurs turn to their peers for advice instead of consulting accountants, lawyers, and wealth advisors, Elevated Conversations is a key part of my strategy.

“If you have a strategy, and you haven't laid out your tactics, you're just dreaming. You're probably dreaming in technicolour rainbows and unicorns. If you're pounding the pavement and hustling, and taking things task by task and reacting, you're going to get results. But are they really what you were driving towards?

 

Take the time to think about your purpose. What is your why? What is the strategy? How much do you listen to gut instinct? What tactics do you use and what could you learn from gathering with your peers? I hope you’ll take a quick break and listen to the podcast.

 

If you’d like to be part of the conversation, join me and eight business owners, investors, and entrepreneurs for our Queen’s Gambit-themed edition of Elevated Conversations taking place (virtually!) on April 29th at 11am.

 

And please reach out if you would like to connect. Whether you’re an entrepreneur looking to exit, or at the helm of a thriving business or startup, I would love to talk with you about your stories! You can drop me a line here.