From Apple to Burberry: a shift in retail

July 22, 2019 | Claire VanBlarcom


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There is a major shift happening in retail. Just ask Angela Ahrendts, former SVP of Retail at Apple and CEO at Burberry.

There is a major shift happening in retail. Just ask Angela Ahrendts, former SVP of Retail at Apple and CEO at Burberry. During her 5-year tenure at Apple, Angela tried to turn its stores into “town squares” while reminding her teams of a famous Steve Jobs motto: “Never be selling – always be educating.”

Ahrendts joins RBC Disruptors to discuss the trends she's seen from her time at two iconic global brands and shares her vision for the future of retail.

You can listen to the episode via soundcloud using the link below 

 

From Apple to Burberry: a shift in retail podcast