Investment Advisors

Investment Advisors ranked RBC Dominion Securities the highest overall (9/10) among all Canadian wealth management firms in the 2022 Investment Executive Brokerage Report Card, the industry’s annual survey of advisors’ satisfaction with their firms.

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In total, RBC Dominion Securities led in 17/30 categories for which a rating was calculated among bank-owned wealth management firms.

The survey results reflect how an excellent advisor experience leads to an excellent client experience, with RBC Dominion Securities’ top marks in freedom to make objective product choices and quality of product offering. As well, it highlighted support for developing a financial plan for clients and reputation with clients and prospects.

How Investment Advisors rated their firms

myGPS^TM enables our advisors to identify an individual’s goals, and helps them manage life-changing events and milestones via a detailed and customizable client projection – which can be displayed on a tablet or screen in real time.

Building the client-advisor relationship

With growing trends in online services within the financial industry, myGPSTM provides a value-added option by offering a complementary channel for building the human relationships that are fundamental in successful wealth planning. myGPSTM simplifies the process of information collection and storage, and then takes it one step further in using that information to generate potential opportunities and planning considerations that become important discussion points between the client and advisor. It’s here where the integrated approach of myGPSTM truly shines. The design of the tool gives our advisors a very clear, accurate, and up-to-date snapshot of the individual’s situation, which in turn better enables them to bring expertise to the table with precise solutions and assistance in navigating the path toward achieving long-term goals.

Providing relevance for a wide user base

One of the key objectives of myGPSTM is to provide a simplified and effective wealth-planning projection for individuals across multiple stages of life. Serving everyone from young adults who are taking on more financial responsibility to those nearing or into their retirement years, myGPSTM has capabilities built with everyone’s goals and needs in mind. Another feature of myGPSTM is planning functionality and solutions for business owners. In fact, one of the key questions in generating a personalized report addresses business survival in a major change or crisis and overall business succession planning.

myGPS^TM is an interactive tool that can help your clients visualize the wealth planning process. Demonstrating how change impacts future financial situations in real time on a tablet or screen enhances your conversations and helps ensure your clients’ wealth goals become a reality.

Your clients’ needs are ever-changing and multifaceted. Meeting them is easy when you have the industry-leading RBC Wealth Management Services team committed to servicing your clients to the same standard that you do.

Be it an accounting query or a legal matter, your partners are at the ready. Strategically located right in your office or a nearby town, your specialists will help you exceed client expectations of what an advisory firm can do. No matter where you are, expertise is always a quick call or click away.

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 Estate and trust planning

Experts help clients determine which estate and trust solutions may be appropriate for them based on their family situation and objectives. They identify tax-efficient strategies for wealth transfer to chosen beneficiaries and assist clients with wealth transfer needs by educating future inheritors and the next generation.

 Retirement planning

Specialists can help with registered retirement plans, locked-in plans, defined benefit and defined contribution pensions, individual pension plans, and retirement compensation arrangements.

 Business ownership planning

Leverage the knowledge and expertise of our business owner strategists to assist business owner clients with their specialized financial needs, preparing for business succession and transition, risk management, and safeguarding wealth.

 Tax planning

Tax consultants work with advisors to develop tax-efficient investment strategies to help manage risk, deduct interest, and address tax preparation. They also work with advisors and clients to identify potential solutions for non-residents, executives, holding companies, and corporation issues.

 Charitable giving

Experts help clients determine which charitable giving strategies are most for them suitable based on their objectives. They can also assist clients and their families in implementing a charitable foundation to maximize tax benefits and leave a lasting legacy.

 Insurance

Help your clients analyze their insurance needs to ensure they provide for loved ones in the event of disability or death, and deliver creative insurance strategies to increase retirement income and create a lasting legacy.

Building your business

Our business development team will work with you to discuss strategies and best practices, and help generate ideas and opportunities for you to reach out to your clients, prospects, and centres of influence (or COIs, such as accountants and lawyers). They can help you plan initiatives to increase sales and revenue, build strategies to incorporate wealth management into your practice, and share relationship management strategies to help you maintain an efficient and best-in-class business.

Building your brand

Marketing, at its core, is informing, creating, updating, and communicating solutions that satisfy your clients’ (and prospective clients’) greatest pain points, wants, and needs. Our marketing team will work with you to develop customizable print and online campaigns to help you stay connected to your clients and ensure you have a strong online presence.

The internet, social media, and smartphones have changed the way customers research, interact with, purchase, and review products. As advisor teams increase their use of social media and websites, we can make sure you’re protecting yourself online and provide you with content that you can instantly share with clients, partners, COIs, and prospects via your website, on social media, or through email.

If you’re an advisor who wants to grow your book of business, having a strong online presence in today’s economy is as necessary as having a business card. Not only is it a great way to introduce yourself to prospects, it’s also a valuable tool for staying connected with clients, COIs, and partners, and it provides a recurring opportunity to help increase your share of wallet.

In today’s world, a strong online presence is a competitive advantage. And we’re here to ensure you can maximize your website and social media profiles to help you stay connected with your network and grow your business.

Our corporate citizenship strategy puts communities at the centre of what we do. In 2021, through the RBC Foundation, RBC Dominion Securities provided $3.8 million in donations to over 700 charitable organizations in communities where we have a business presence.

RBC employees and retirees did their share through the organization’s first-ever global Employee Giving Campaign in 2021. Together, they acted as agents of social change, raising nearly $22 million for 9,500+ charities.

Investing in Canadian youth

We’re bringing young people together with community leaders, and partners across the private and public sectors, to help them prepare for the future of work. That commitment began in 2017 with RBC Future Launch, and the investment of $500 million over 10 years.

Financial Literacy

In the coming years and decades, it’s estimated that approximately $400 billion will be passed down to inheritors in Canada. With this in mind, we are strengthening our focus on younger generations. The Wealth Management Financial Literacy program, designed for individuals 16 years of age and older, will allow advisor teams to educate their clients, families, and communities.

National Community Initiatives

RBC Dominion Securities branches across the country support our national community partners through their volunteer efforts. Last year, we supported Dress for Success, Canada Food Banks, Canadian Mental Health Association (chapters all across Canada), Women’s Brain Health Initiative, Calgary Seniors' Resource Society, Ducks Unlimited, and Tree Canada. This is in addition to the many community organizations that our advisors support through their own personal giving.

We believe that creating positive social impact is absolutely integral to everything we do. It is fundamental to our philosophy and at the very heart of our approach to corporate giving.

Youth

RBC Race for the Kids
RBC Future Launch
Financial Literacy Education
Youth Mental Well-being Project

Arts

Emerging Artists Project

Sports

Canadian Olympic Committee
RBC Olympians
Team RBC (golf)
RBC Canadian Open

Grant Programs

Team RBC Grant
RBC Employee Volunteer Grant
RBC Global Citizen Award

Branch Engagement

Opportunities
Habitat for Humanity Builds
Local Food Banks
Volunteer/Donation Events
International Women’s Day
Engagement Events