From Burberry to Apple: A Shift in Retail

Jul 23, 2019 | Cathy Bayles & Michelle Deschamps


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There is a major shift happening in retail. Just ask Angela Ahrendts, former SVP of Retail at Apple and CEO at Burberry. Ahrendts joins RBC Disruptors to discuss the trends she's seen and shares her vision for the future of retail.

During her 5-year tenure at Apple, Angela tried to turn its stores into “town squares” while reminding her teams of a famous Steve Jobs motto: “Never be selling – always be educating.”

Ahrendts joins RBC Disruptors to discuss the trends she's seen from her time at two iconic global brands and shares her vision for the future of retail.

To listen to the podcast, please click on the following link.